Market Research Analyst

Position Summary

Join us in shaping the future of Regina's Parks & Recreation department as a Market Research Analyst. In this pivotal role, you'll have the opportunity to delve into the intricate fabric of our community, uncovering insights that inform strategic decisions and enhance the experiences of our residents. Your work will not only contribute to the continued growth and vitality of Regina but also leave a lasting impact on the lives of those who call this city home.

At the City of Regina, we're committed to fostering a culture of inclusivity, collaboration, and innovation. As a valued member of our team, you'll have access to a supportive work environment, professional development opportunities, and the chance to make meaningful connections with colleagues who share your passion for excellence.

We’re looking for a Market Research Analyst in the Parks, Recreation & Cultural Services department within the Planning & Community Services division. The role will be responsible for developing, designing, implementing and measuring the City of Regina’s leisure, cultural and community development related marketing. This position will also be required to perform a variety of primary and secondary source data collection and analysis to inform marketing and policy decisions. This position reports to the Coordinator, Business Services.

Key Responsibilities

• Develop or direct the production of traditional and electronic marketing products for the Parks, Recreation & Cultural Services department’s leisure, culture and social development programs.
• Manage the Culture, Social Development and Recreation sections of the City of Regina website. 
• Develop and implement the Parks, Recreation & Cultural Services Department’s social media output with the Communications team.
• Analyze and interpret market and customer data to assist in the development of arts, culture and leisure programming.
• Analyze and interpret market and customer data to assist in the development of program and facility fees.
• Facilitate discussions among Department staff to interpret research results and apply the results for program and service planning and design.
• Oversee the work of related contractors and suppliers. 
• Perform related work as required.

Key Qualifications

• Successful completion of a University degree or diploma in Business Administration, Communications, or a related field.
• Three (3) to five (5) years of experience in developing or directing the creation of traditional, non-traditional, web-based, and social media marketing.
• Expert interpersonal and organizational skills, with a demonstrated ability to work effectively in a team setting.
• Skilled in the usage of Management Software (Customer, Sales, Industry Specific) to retrieve and analyze data to provide information for decision making and evaluation purposes.
• Skilled in Word, Excel, Power Point, Teams, SharePoint.
• Skilled in the management of multiple projects and prioritization of tasks to meet established deadlines.
• Proficient in project management
• Proficient in the  use or direction of the use of graphic design programs such as Illustrator, Photo Shop and In Design.
• Proficient in contract management and procurement
• Proficient in the development and direction of corporate Social Media (Facebook,Twitter and Instagram) Proficient in quantitatively and qualitatively measuring the efficacy of traditional, non-traditional, web-based, and social media products.
• Demonstrated ability to effectively express ideas and concepts orally and in writing across diverse audiences and circumstances.

The Good Stuff

• This position has a standard schedule of 8:00 AM to 4:45 PM most days, with the flexibility to work remotely two days per week after a settling-in period. Additionally, some flexibility is required for a couple of weeks a year to accommodate business needs.
• Designated Day Off every 3rd week.
• Robust Benefits package (no waiting period!) which includes, but is not limited to:
  • Health Coverage (employer paid)
  • Dental Coverage
  • Health Care Spending Account
  • Basic Group Life & Options
  • Long Term Disability
  • Civic Pension Plan with Employer Contributions
• Supported educational programs to enhance employee knowledge and skills through our Educational Assistance Program. Options for Long-term learning programs to provide opportunities for employees to work towards a designation, degree, etc.,
• 50% off admission to City leisure facilities (Swimming, etc.),
• An inclusive and diverse work culture

Working/Other Conditions

• Must have the ability and means to travel within the City of Regina.