Manager, Media Relations

Job ID: 2495 

Openings: 1 

Jurisdiction: Out of Scope 

Division: Communications, Service Regina & Tourism 

Location Name: Regina, Saskatchewan, CA 

Type of Posting: Internal & External

 Employment Type: Permanent

Annual Salary: $100,469.00 - $133,956.00 

Date Posted: November 21, 2024

Closing Date: December 5, 2024

Land Acknowledgement

We are proud to reside on Treaty 4 Territory and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and Métis Nation, honoring and respecting these Nations and ancestors of this territory and grateful to be here. Regina is committed to building trust and creating true partnerships with Indigenous peoples. 

Equity, Diversity & Inclusion

The City of Regina is an equal opportunities employer dedicated to fostering a respectful, collaborative, inclusive, and barrier-free workplace, allowing everyone to achieve their full potential. We value diversity as a key to our success and encourage all qualified candidates, including Indigenous peoples, people of color, 2SLGBTQIAP+ individuals of all genders, persons of disabilities, and members of equity-seeking communities, to apply.

The City of Regina is committed to ensure accessible and accommodating processes during the application and selection phases. If you need accommodation at any point during the recruitment process, please inform our Talent team and we'll collaborate with you to address your requirements.

Are you a dynamic communicator with a passion for media relations and strategic storytelling? The City of Regina is seeking an experienced Manager, Media Relations, to lead our efforts in enhancing the City's image, reputation, and visibility.

Reporting to the Director of Strategic Communications and Media Relations, this role involves crafting and executing comprehensive media strategies to enhance the City’s image, build public trust, and ensure consistent messaging across all platforms.

Additionally, you will lead a team responsible for managing media inquiries, overseeing crisis communication, creating and sharing compelling information that aligns with the City’s overall strategic objectives.

Key Responsibilities:

• Develop and execute strategic media relations programs aligned with the City’s vision and strategic goals.
• Oversee the creation, approval, and distribution of high-quality media materials, including news releases, key messages, and media kits.
• Act as the primary point of contact for media inquiries, managing interactions to ensure clear, consistent communication.
• Build and maintain strong relationships with journalists, media outlets, and influencers to enhance the City’s visibility and reputation.
• Plan and coordinate media events, briefings, and interviews, ensuring seamless execution and impactful presentations.
• Monitor media coverage and analyze its impact on the City’s reputation, identifying trends and opportunities for engagement.
• Provide strategic advice and training to City leaders and spokespeople on media relations and message delivery.
• Lead operational planning and budgeting for the Media Relations branch, ensuring alignment with corporate objectives.
• Supervise and mentor a dedicated team, fostering a culture of excellence and collaboration.
• Identify and mitigate risks associated with media relations, including crisis communication and reputation management.

Key Qualifications

• To be successful in this role, you will need a degree in Journalism, Communications, or a related field, coupled with several years of progressive experience in media relations, public relations, or corporate communications, including leadership responsibilities.
• At least five (5) years in a leadership or managerial role.
• Demonstrated expertise in managing media inquiries, creating communication strategies, and executing high-profile media events.
• Experience in crisis communication and reputation management is an asset.

To be successful, you will have:

• Strong knowledge of media relations principles, public relations strategies, and crisis communication best practices.
• Familiarity with media monitoring tools and techniques to track and analyze media coverage.
• Excellent written and verbal communication skills, with the ability to craft compelling messages tailored to diverse audiences.
• Advanced interpersonal skills to build relationships with media professionals, internal teams, and external stakeholders.
• Strong problem-solving and decision-making abilities, especially in high-pressure situations.
• Proven leadership skills to mentor and guide a team toward achieving strategic goals.
• Knowledge of budget planning, forecasting, and financial management.
• Familiarity with the Local Authority Freedom of Information and Protection of Privacy Act (LAFOIPP).
• Exceptional organizational skills to manage multiple priorities and meet tight deadlines.
• Ability to adapt to changing circumstances and proactively identify opportunities for improvement.

Additional Requirements:

• Successful candidates may be required to provide a satisfactory criminal record check per the City of Regina's Criminal Record Check Policy.
• Proof of education is required.
• Additional assessments may be conducted to evaluate competencies, skills, and knowledge.

At City of Regina, we offer competitive compensation, health and wellness benefits, and growth through educational support and in-house courses. If you’re passionate about public service and making a difference, apply now!

For detailed job descriptions, CBAs, and application tips, visit our Applicant & Job Resources page.

Note: Only applications submitted via our online application system are accepted