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Manager, Destination Development

Job ID: 3561 

Openings: 1 

Jurisdiction: Out of Scope 

Division: Communications, Service Regina & Tourism 

Department: Tourism 

Location Name: Regina, Saskatchewan, CA 

 

Type of Posting: Internal & External

Employment Type: Permanent

Annual Salary: $93,337.00 - $124,447.00 

 

Date Posted: June 10, 2026

Closing Date: June 17, 2026

 

Land Acknowledgement

We are proud to reside on Treaty 4 Territory and the traditional lands of the Cree, Saulteaux, Dakota, Nakota, Lakota, and Métis Nation, honoring and respecting these Nations and ancestors of this territory and grateful to be here. Regina is committed to building trust and creating true partnerships with Indigenous peoples. 

 

Equity, Diversity & Inclusion

The City of Regina is an equal opportunities employer dedicated to fostering a respectful, collaborative, inclusive, and barrier-free workplace, allowing everyone to achieve their full potential. We value diversity as a key to our success and encourage all qualified candidates, including Indigenous peoples, people of colour, 2SLGBTQIAP+ individuals of all genders, people of disabilities, and members of equity-deserving communities, to apply.

 

The City of Regina is committed to ensure accessible and accommodating processes during the application and selection phases. If you need accommodation at any point during the recruitment process, please inform our Talent team and we'll collaborate with you to address your requirements.

 

Position Summary

Reporting to the Director, Destination Stewardship, the Manager, Destination Development is responsible for developing and executing the activation and visitor services plans and strategies. The Manager, Destination Development will be responsible for leading the development and delivery of tourism and event related projects, leading the activation of Tourism Regina events, travel content creation and distribution, and building strong relationships with a variety of key stakeholders in the tourism industry to grow engagement.

As a member of the branch’s management team, the Manager leads and/or participates in Department or City-wide projects and special initiatives, often working closely with or on behalf of the Director, Destination Stewardship.

 

Key Duties & Responsibilities
  • Contributes to the development and execution of the branch, destination development and event activation plan.
  • Leads the development of the branch’s organizational strategies including event activations, engagement initiatives, partner engagement, and corporate messages.
  • Ensures development of policies, systems and procedures across all areas of mandate.
  • Participates in the development of Tourism’s strategic planning process, develops, and implements the business plan to achieve the corporation’s short and long-term goals.
  • Provides input to the development of the Tourism Regina budget and ensures that there is timely and accurate forecasting and on-going analysis of the budget and ensures proactive mitigation strategies are developed and implemented.
  • Ensures that financial management practices are aligned with City standards and practices, and where necessary ensures development of Department-specific financial management practices.
  • Understands Visitor Service Team staffing requirements and staffs, trains, and manages team accordingly.
  • Supports the execution and development of the marketing, activation and visitor services plans and strategies.
  • Leads the execution of a visitor services strategy and ensures alignment, support, investment, and participation with key tourism stakeholders.
  • Implement the facilitation of training courses.
  • Adjusts and improves upon training based on stakeholder needs.
  • Contributes to the development of an annual branch-wide workforce plan with a focus on identification of the necessary human resources both in terms of capacity and competency.
  • Makes recommendations for succession planning, recruitment and retention strategies, training and development programs, and change initiatives for the department
  • Conducts performance planning for staff (goal setting, review and assessment) and ensures that performance process is complete for all Branch resources.
  • Provides direct leadership, mentoring, training and coaching of the Tourism Branch visitor services staff.Monitors Branch culture and productivity, and intervenes when necessary.

 

Key Qualifications
  • Knowledge of core management practices including program/service delivery models, policy development, planning, budgeting, performance measurement and management and human resources
  • Knowledge of specific issues, trends and challenges within the context of the broader Department and understanding of broader City operations
  • Knowledge of issues, trends and challenges related to broad City-specific and broader municipal operations as well as specifically in relation to the branch’s core mandate – tourism and marketing.
  • Knowledge of customer service principles and practices to ensure consistency between responses provided via media, social media and the Service Regina call center
  • Knowledge of issues and challenges related to Regina’s unique value proposition and accompanying marketing strategies, including brand awareness, reputation, and managing customer facing communication
  • Knowledge in developing and implementing innovative event marketing, collaborations & organic content creation and management strategies
  • Knowledge of branding, social media, digital marketing trends, tools, and technologies.
  • Excellent interpersonal skills and ability to work well as part of a team.
  • Knowledge of marketing and communications principles.
  • Strong relationship management, project management, problem solving and change management skills.
  • Problems, issues and challenges are typically complex and operational/political in nature, affecting corporate reputation, and require a proactive approach to anticipate
  • Problems and challenges are generally across multiple functions / branches /City Departments and require consideration of longer-term scenario planning to assess cause and effect
  • The leadership role includes day to day oversight and guidance of supervisory staff as well as technical and professional roles
  • The Manager is responsible for Branch specific workforce planning.

 

Working / Other Conditions
  • Attention to detail, visual, auditory and in concentration
  • Computer work, reading, listening at meetings, as well as driving to/from off-site locations is required.
  • Regular office environment.
  • Hours may vary based on operation requirements; Works undefined hours and during events, will be required to work long hours often in the evenings and/or weekends.
  • Freedom of movement, Walking, Standing and is required to be physically mobile and walk long distances for extended periods during events.
  • There may be some requirement to attend off-site meetings, conferences or industry events.
  • Position will be required to manage, and actively participate in event logistics, including the set-up and take down of event materials which requires lifting upwards of 50lbs.
     

Additional Requirements:

  • Successful candidates may be required to provide a satisfactory criminal record check per the City of Regina's Criminal Record Check Policy.
  • Proof of education is required.
  • Additional assessments may be conducted to evaluate competencies, skills, and knowledge.

 

At City of Regina, we offer competitive compensation, health and wellness benefits, and growth through educational support and in-house courses. If you’re passionate about public service and making a difference, apply now!

For detailed job descriptions, CBAs, and application tips, visit our Applicant & Job Resources page.

 

Note: Only applications submitted via our online application system are accepted

 

Apply now »